- from your customers, prospects, end users, architects, designers, engineers – requests for and results from sales presentations, demonstrations, training sessions, specifications, artwork, deliveries or warehouse pick-ups, and support.
Pulling together and coordinating the profusion of data can prove to be a time consuming and difficult task. Without a way to consolidate and unify the mass of information you receive on a daily basis, it may be impossible to make the right decisions for your company’s future. The good news is with the technology available today all of this information can be collected and entered into systems (such as MRSware) to help you build a relationship database.
Collecting, consolidating, and unifying the data in your system is only half the job. The data then has to be accessed, sorted, filtered, and utilized in ways to make smart decisions affecting the actions and direction of your company. Making the right decisions at the right time is critical to the success of your business.
Business Intelligence (BI) delivers the analytics needed to help you recognize, measure, track, and evaluate your activities and results. Along with real-time dashboards these analytics provide valuable insights into your company’s performance. By understanding your data you gain a competitive edge, increase sales, and enhance customer satisfaction.