Integrate Constant Contacts bulk mailing, open tracking and link click tracking with your MRSware contacts and activity history.
Constant Contact is a popular bulk mailing program used for both marketing and sales functions. Among its main features is to easily reach out to a list of contacts with your message, then track who opens and who clicks on links within. Integrating with MRSware gets your open and link tracking data collected in MRSware, aggregated for sales and marketing effectiveness tracking, and allows for easy follow-up.
This integration allows data to flow both ways between the two systems, some examples of what you can do inclide:
Update Constant Contact from MRSware
Add Contacts to a List
Check a one or more designated Categories in MRSware to have those individuals added to the matching lists in Contact Contact. Unchecking people from those same Categories can remove them from those lists.
Update Contact Data
Many of the standard fields in MRSware and Constant Contact can be shared, so that as it is updated in one place, it gets updated in the other.
Create Contacts
New people can be added automatically if they are missing from either system.
Update MRSware from Constant Contact
Create New List
When a list is created add it as a MRSware Category, connecting them so that individuals from MRSware can be added to the new list.
New Email Open
When a recipient opens an email, add that campaign to the contact's activity.
New Unsubscriber
Remove recipients that unsubscribe from lists from the matching Category.
Import Campaign History
In addition to the examples above, which happen on a regular basis to keep the systems up to date with each other, users can import data between the systems. For example:
Import Link Clicks from Constant Contact
As a further level of details past just which campaigns were Sent and Opened, add if the recipient clicked any of the links in the emails received.
Import Past Touches
Details about past and future campaigns can be exported from Constant Contact and imported directly into MRSware, to fill the activity list, plan for future touches, and discover any missed leads.
Import a New List
Generate a new list of leads in MRSware, based on sales, product purchased, territory, and many other criteria. Import that as a new campaign List in Constant Contact and send them a promotion, newsletter, and other emails as desired.