This year's MRA Seminar, held in Chicago prior to the National Restaurant Association trade show, delved into change - the changing rep model, the changes in technology, and how the Principals and Reps in attendance view these changes.
During the discussions on the ongoing changes in the rep model, the group cited three distinct prototypes of rep agencies found in the Foodservice and JanSan Industries:
During the discussions on the ongoing changes in the rep model, the group cited three distinct prototypes of rep agencies found in the Foodservice and JanSan Industries:
- Local Market - an agency that specializes in a smaller market with excellent relationships and market knowledge
- Regional - an agency that touches multiple local markets
- National - an agency that has coverage in all markets in the U.S.
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