Manufacturers' representatives, as multi-line sales agents, face a unique challenge in regards to new leads and opportunities. Not only do they have to follow up on and keep track of what's happening with each lead or opportunity, but they also have to report to multiple manufacturers about the status of their leads.
It's not unusual for a rep agency to have dozens of leads, per manufacturer, after a national trade show. Most of these leads have to be qualified and then the good leads are given to reps in different territories. Once these leads have been passed on, each individual rep has the responsibility to report on his/her sales efforts - activities and results - for each lead.
MRSWARE offers Opportunity Tracking to help reps and management follow up and keep track of sales efforts.