Data Enrichment is the process of entering a piece of information about a Contact or Company and automatically getting back more details about them.  All you need is the email address of the contact, or Internet domain of the company to automatically update the contact's entry in MRSware with information including:

Full Name
Job Title
Social Media Accounts
Location
Company Revenue
Number of Employees
Industries

There are over 85 possible fields that can be found, but not all contacts or companies will have all information available -- the more active the company is on social media sites, business directories, and other common sources of demographic information there are, the more information the service is able to turn up about them. This kind of service is an excellent research mechanism to qualify new leads, or as a method of keeping contact and company data from becoming stale over time.
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Business Card Scanners

There are a few apps for each device that will take pictures of business cards and then convert those images into text, entering the text in the appropriate fields on a contact entry on the device.  With MRSware integrations with popular services, such as Google Contacts for example, there are no additional steps necessary after scanning the card to get it into MRSware (since it will pick up the newly entered or updated contact directly from the contacts list.  There are also some apps that MRSware can integrate with directly, such as FullContact, which allow for picking up the contact as soon as it is scanned from a card and adding it to MRSware (without using another integration like Google Contacts).