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Spam & it's folder; the Blocked List & the expectation

7/16/2015

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Why do we deliver email to the Spam folder?  Because the filtering is never going to be 100% accurate.  If we didn't have a Spam folder, we would have no way to recover those messages that are not really spam.

Why when I use the Blocked Senders List to block an address or domain does it still continue to go to the Spam folder? Mistakes are made (quite often), and without the Spam folder there would be no way to recover those emails that were mistakenly blocked.

So we need that darn Spam folder, but it is indeed a productivity drain to have everyone in the company reviewing their spam folder all the time, especially since lots of the spam we all receive is sent to everyone in the company -- the same spam message, multiple mailboxes.  What do we do to get back to productive time with email?

We introduce the company-wide spam folder, the Spam Filter Portal.  This pre-delivery filtering holds all of the most egregious spam messages from being delivered to each User's Mailbox, in a central place where one, assigned person at each company can review and release any messages that were caught in error.


By design, the Spam Filter Portal is holding about 70% (on average across the companies that are currently using it) of the emails destined for each company's mailboxes.  That covers all of the most ridiculous spam messages while still leaving all good messages and those in question to be delivered to each mailbox.

The designated Spam Filter Portal user at each company can login and review for accidental blocking, and search for specific messages that were expected to arrive and did not.  Daily reports are also available via email as a summary to review.  Any mistakenly blocked messages can be released, to be delivered to the original recipient's mailbox as normal.

Individual Users will still get all of their regular email delivered to their Inbox and News folders immediately, as before.  The noticeable difference will be a greatly reduced amount of spam in each person's Spam folder.  There will still be messages in there, but the reduced total count will be more reflective of news letters that have been subscribed to or new senders that have not been previously entered into the Contact list or Allowed list in the system.  In other words, a lot less to look at, and a lot more likely to be ones that you care about or newsletters that you purposely subscribed to.

​The goal is productivity.  Any companies that have not already been contacted about setting up the Spam Filter Portal for your business, feel free to reach out to us to turn it on.

The portal is a preventative measure to reduce the amount of spam everyone at your company is receiving.  I think the gist of your question is how do we stop spam from arriving, and the answer is we do not (can not).  In order to allow email to reach you, we have to advertise that your email should be delivered here.  By design the system of Internet Email allows everyone to send you messages; that includes spammers.

Spammers are sending out 100+ billion spam per day (about 86% of all email is spam).  There are large organization world-wide that work to curtail the proliferation of spam.  However, due to the ease of which it is sent, any spam networks that are taken down are just as easily replaced.

The economics of the situation is that it costs time, not real money to send out spam.  If only 1% of the spam gets through, and 1% of that is clicked on, and 1% of those people that click on it enter their password, credit card number, or mother's maiden name, the spammers have just received access to 100,000 peoples' private information -- per day!  The motivation for bad-guys is there, and the system of email is anonymous by design, which is part of the reason spam gets through.


In order to protect our Users from making mistakes of clicking on spam and entering information into bad sites that they link to, we implement the spam folder, filtering, and now the Spam Filter Portal.  To help companies that we send to positively identify our email as good, we add the SPF records to our domain.  There is no way to stop spam from arriving, only measures we can take to reduce its impact and help protect people from its effect.

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