Marketing with MRSware

It's the time of year to set up your marketing plans.  Throughout the process, MRSWARE's Campaigns, Opportunities, Projects, Expense Reports, Report Explorer and Data Analysis provide you with what you need to set your program goals, strategies, tactics and budget.  You can track your activities, leads, closed deals and expenses in order to analyze the results of your plans.  You can also use MRSWARE to send out targeted bulk emails.

SCORE* offers these tips to entrepreneurs on how to set up a plan:

1. Begin each marketing program with your business marketing objectives - increase sales 10% for 2013
2. Next, set the strategies (what you need to do) to achieve the objectives - increase the number of qualified leads by 25%
3. Last, determine the tactics (how to do it) to achieve the strategies - increase your advertising in a trade journal to once per month from 4 times per year

When defining your plan's actions, they suggest you begin by determining:

• the message - what you want to say to your target audience - a new product announcement or discounted products
• the medium - what channels of advertising to use to reach your audience - print or audio/visual or Internet
• the budget - the costs of the marketing campaign

And finally, in order to analyze the results:

• the metrics - how many leads generated; how many phone calls received; how many closed sales generated from the leads

MRSWARE makes it easy to set up, track, and measure your marketing programs.  To get started, give MRSWARE a try.




*SCORE - a national nonprofit business-mentoring group
Source: Cape Cod Times