When you're taking a look at your business' profitability, one of the factors to consider is whether your Principals and/or your Customers are generating a good ROI (return on investment).  Being able to track the ratio of earnings to time spent on these partners gives you a general idea of the success of your sales efforts and your profitability. 


We all have our favorites - favorite manufacturers and favorite customers.  These are the people who we feel most comfortable with, who appreciate us, and who we spend most of our time working for (manufacturer) or selling to (customer).  What we don't often do is check to make sure that the time spent is worth it - i.e. a good ROI.

If you were caught off guard by the Coronavirus and your company disaster plan didn't include how to deal with a health pandemic, you were not alone.  Even emergency preparedness agencies worldwide were not prepared for a disaster of the magnitude of the Coronavirus.

However it's never too late to revisit and revise your disaster plan or, if you don't have one, develop a plan.
  
In 2017 "Be Red Cross Ready with Disaster Planning" was written to remind rep firms to develop a disaster plan if they didn't already have one.  Although the business disasters discussed did not include a health pandemic, the basic steps for planning are still valid.

​When starting your plan, identify each type of disaster you could face.  One plan does not fit all disasters.  Make sure your written plan is clear and concise so everyone knows what is expected of them before, during, and after disaster strikes.
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The first in the "CRM in the Pandemic Era" blog series, "Tracking New Guidelines", talked about the challenges facing on-the-road reps now that the economy and businesses are starting to re-open.  Step One was to implement or set up a disaster plan to navigate through the pandemic crisis.  An important part of your plan is to use your CRM System to keep all team members informed of the various guidelines set by government - local, regional, statewide, and/or national - and by each individual company in Phase 1 of the re-opening. 

Some areas of the country are now moving to Phase 2 of their re-opening plans and many of the guidelines from Phase 1 are changing.  Staying abreast of the continual updates can be confusing and time consuming.  Utilizing and sharing the information in your CRM system keeps everyone in your agency up-to-date on the changes.

Once you have captured the latest rules and regulations for doing business, you need to start tracking your contacts' preferences for communicating and doing business.