 | A manufacturers’ representative agency collects a lot of information. What you do with that information makes a big difference in the growth of your agency. As a multi-line sales company information comes from a multitude of sources, such as: |
- from your Principals – sales and marketing materials, leads, design and artwork requests, quotes, order confirmations, sales numbers, and commission statements
- from your customers, prospects, end users, architects, designers, engineers – requests for and results from sales presentations, demonstrations, training sessions, specifications, artwork, deliveries or warehouse pick-ups, and support.
- from your customers, prospects, end users, architects, designers, engineers – requests for and results from sales presentations, demonstrations, training sessions, specifications, artwork, deliveries or warehouse pick-ups, and support.
The information comes in to your business in a variety of ways – in person, on the phone, by FAX, over the Internet from your website, social sites such as LinkedIn, Facebook, Twitter, or via e-mail or text. These interactions (touchpoints) are gathered by you and your management executives, your sales and marketing teams, your inside support staff, your warehouse employees, and your delivery people.
Pulling together and coordinating the profusion of data can prove to be a time consuming and difficult task. Without a way to consolidate and unify the mass of information you receive on a daily basis, it may be impossible to make the right decisions for your company’s future. The good news is with the technology available today all of this information can be collected and entered into systems (such as MRSware) to help you build a relationship database.
Collecting, consolidating, and unifying the data in your system is only half the job. The data then has to be accessed, sorted, filtered, and utilized in ways to make smart decisions affecting the actions and direction of your company. Making the right decisions at the right time is critical to the success of your business.
Business Intelligence (BI) delivers the analytics needed to help you recognize, measure, track, and evaluate your activities and results. Along with real-time dashboards these analytics provide valuable insights into your company’s performance. By understanding your data you gain a competitive edge, increase sales, and enhance customer satisfaction.
Pulling together and coordinating the profusion of data can prove to be a time consuming and difficult task. Without a way to consolidate and unify the mass of information you receive on a daily basis, it may be impossible to make the right decisions for your company’s future. The good news is with the technology available today all of this information can be collected and entered into systems (such as MRSware) to help you build a relationship database.
Collecting, consolidating, and unifying the data in your system is only half the job. The data then has to be accessed, sorted, filtered, and utilized in ways to make smart decisions affecting the actions and direction of your company. Making the right decisions at the right time is critical to the success of your business.
Business Intelligence (BI) delivers the analytics needed to help you recognize, measure, track, and evaluate your activities and results. Along with real-time dashboards these analytics provide valuable insights into your company’s performance. By understanding your data you gain a competitive edge, increase sales, and enhance customer satisfaction.
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