Blog Archives

How can ChatGPT benefit Reps?

2/23/2023

There has been a lot of talk about, and big bucks being spent on, ChatGPT and AI language models in the recent news. What's it all about, and can it do anything for Manufacturers Reps? Well, let's ask the source -- the following excerpt is from Chat GPT itself:

0 Comments

Increasing CRM Adoption

2/10/2023

0 Comments

CRM (customer relationship management) adoption has increased significantly in the past decade due to a combination of factors such as:

Advancements in technology: The advancements in technology in the past decade, such as cloud computing, mobile devices, and social media, have made CRM systems more accessible and user-friendly. This has made it easier for companies of all sizes to adopt CRM systems and to access customer data from anywhere, at any time.
Increased focus on customer engagement: Companies have become increasingly focused on improving customer engagement in the past decade, and CRM systems provide the tools and insights needed to do so. This has led to a greater adoption of CRM systems as a way to manage and analyze customer interactions.
Greater awareness of the benefits of CRM: Companies have become more aware of the benefits of CRM systems, such as increased sales and customer retention, improved customer service, and better insights into customer behavior. This has led to a greater adoption of CRM systems as a way to improve business performance.
The rise of SaaS CRM: The rise of software as a service (SaaS) CRM systems in the past decade has made it more affordable and easier to implement CRM systems. This is because SaaS CRM systems are typically subscription-based and can be accessed over the internet, eliminating the need for expensive IT infrastructure.
The growth of e-commerce and online marketplaces: The growth of e-commerce and online marketplaces has led to an increase in customer data, which in turn has led to an increase in the adoption of CRM systems as a way to manage and analyze this data.

In summary, the past decade has seen a significant increase in CRM adoption due to advancements in technology, increased focus on customer engagement, greater awareness of the benefits of CRM, the rise of SaaS CRM and the growth of e-commerce and online marketplaces. These factors have led to a greater adoption of CRM systems as a way to improve business performance and customer engagement.

MRSware was created in 2002 with all of the features and benefit of what would become "cloud", "software as a service", and a subscription model. We may have been too early to market with some of these new concepts, but the benefits have proven out and flourished in the marketplace. Sign-up for our Demo installation or a Free Trial of your own, and find out what you have been missing.

0 Comments

Why Offer a Free Community Plan?

2/3/2023

0 Comments

Having a pricing plan that is zero dollars, also known as a freemium model, can be an effective strategy for a number of reasons:

Increased adoption: Offering a free version of a product or service can increase the number of people who are willing to try it out. This can lead to increased adoption and a larger customer base.
Increased engagement: Once a customer is using a free version of a product or service, they are more likely to become engaged and invested in it. This can lead to increased loyalty and advocacy.
Upsell opportunities: Freemium models often include upsell opportunities, where customers are offered additional features or services for a fee. This can be an effective way to generate revenue from customers who are already engaged with the product or service.
Low barrier to entry: A free pricing plan can be a low-risk way for customers to try out a product or service, which can be a more effective way to attract new customers than charging upfront fees.
Cost-effective: Freemium models can be cost-effective, as they allow customers to try out the product or service before they commit to paying for it. This can reduce the risk of customers regretting their purchase.

However, there are also potential downsides to a freemium model, such as:

Limited features: The free community version does lack a few of the bells and whistles that are more attractive to larger rep agencies. Our goal is to provide a starting point to get your agency more productive, and then provide a path to further your goals as you grow.
Limited scalability: Freemium models can be less scalable than traditional pricing models, as they may not generate as much revenue per customer. Offering a more self-help options for MRSware keeps our costs low and allows us to offer the free plan, but if you need us we are here with paid training and support options.
Can be difficult to monetize: Freemium models can be difficult to monetize, as customers who use the free version may not be as likely to upgrade to a paid version. However, we have the desire to make an offering to an underserved market of manufacturers reps, in particular, those smaller agencies that just don't have cost effective options. Having 20 years experience in the industry has provided us the know-how to deliver a solid starting point to any agency.

In conclusion, having a pricing plan that is zero dollars can be an effective strategy for increasing adoption and engagement, and providing low-barrier entry to the product or service. However, it's important to balance the pros and cons of this model, necessitating we keep support time investment with free members lower than the fanatical level of support we offer our Business and Plus plan subscribers.

We want you to become part of the MRSware Community. Make use of our Free Community tier for as long as you like, and if you need more features or technical support, we have options for those too. Sign Up to our Demo installation to see what MRSware can do for you, or request your own private Free Trial.

0 Comments

How can ChatGPT benefit Reps?

Increasing CRM Adoption

Why Offer a Free Community Plan?

MRSware Blog

Categories

Archives