Now more than ever you need a great Customer Relationship Management (CRM) database. The way we interact with our customers, prospects, and users has dramatically changed. The new normal [or (ab)normal as I’ve heard it called] for doing business is changing state by state (some states - city by city, or region by region), and week by week. It can get complicated if you're on the road making calls. That is if anyone is even on the road these days.
Some businesses are shut; some are open but their physical office is not open and their employees are working remotely; some are open with employees in the office, but not allowing visitors or vendors into their building; some are open with no changes. And each business has it’s own guidelines that their employees must follow. Eventually it all becomes one big jumble.
So how can you make it easier to sort through the jumble? The first step is to implement, or If you don't have one put together, a disaster plan on how to work through this crisis. And a big part of your plan should include your CRM program. A great CRM system, like MRSware makes the job of keeping track of all the pieces manageable. Having a single, central location to find the information you need provides a clear picture of your contacts' regulations, and sharing it with everyone in your company who interacts with them, makes it easier to be organized and productive.
Make change easier with MRSware.